Perfume bottles have always been the most effective advertising for perfumes. The beautifully designed perfume bottle was originally designed to accurately express the intangible temperament and charm of the perfume through the tangible shape design. However, in the face of some perfume bottles, the purchase behavior is not even related to whether or not to understand their own temperament, whether they can control a certain fragrance type, but only related to the beauty of the touch. Faced with beautiful bottles, even French women with deep perfume accumulation can't completely refuse. According to statistics, 60% of customers who buy perfumes in counters buy a perfume simply because of a bottle. However, in the era of e-commerce, the purchase behavior of the bottle may even exceed 80%."

Lolita lempicka's elegant and transparent bottle is a classic. In the name of "Midnight Flower", the apple-shaped sapphire blue bottle is wrapped in blooming silver flowers, dotted with amethyst stamens. Countless stars shine in the night sky, which is almost the design of the bottle that every girl will be excited about.

Therefore, perfume brands will naturally not let the bottle design enough for consumers to pay for it, and adjust the product line for different consumer groups to impress more potential customers. In fact, in the perfume and consumers to express their feelings, to provoke consumers' pity and recognition, perfume bottle designers seem to have rules to follow, the bottle design for different genders is the initial separation. The soft, complex and exquisitely designed female bottle meets the sensitive and delicate visual judgment of women, while the straight, slightly thick and rigorous male perfume bottles become the standard for men.

Daidoff's Echo Woman fragrance, the bottle is round and sexy, with a soft triangular diamond shape. Designer Karim Rashid chooses the pink Italian raspberry color as the keynote, while Davidoff Adventure men's fragrance uses silver metal to set off the golden liquid. Tough. The gender profile of the Bvlgari bottle design is more straightforward. The shape of the POUR FEMME EDP bottle is almost the upper part of the woman wearing a evening dress. The AQUA bottle is like an elegant man standing.